Ainsworth Game Technology, one of the world’s leading manufacturers and suppliers of gaming machines, recently installed its award-winning Historical Horse Racing System (HHR) at The Brook in Seabrook, New Hampshire.
In addition, the company also installed 100 gaming machines at the site.
HHR machines will add to The Brook’s new appeal
Using Ainsworth’s system at The Brook is a first for the establishment, as well as the state. New Hampshire became the 16th state to usher in online sports betting on Jul. 12, 2019.
The Brook is the Seaport’s premier destination for casino gambling and poker, sports betting, as well as pari–mutuel wagering.
Recent remodeling efforts have transformed the facility into an all-year-round entertainment hub. Before long, the refurbished locale also hopes to have several other partners’ machines put in place. Among these will be Aristocrat, IGT, Konami Gaming, and Light & Wonder. These games will all, of course, be compatible with Ainsworth’s System.
The unique aspect of this system is that it employs a world-class means of using past horse race information to determine betting outcomes. For bettors visiting the Brook, the full suite of Ainsworth’s content will be accessible to them at the:
- A-START Curve
- A-STAR Dual Screen
- A-600 Slant Top
- and A-640 terminals
Some of the game titles on offer from Ainsworth’s extensive library include QuickSpin brands, machines based on the iconic PAC–MAN arcade game, and High Denomination offerings.
All of these games have been designed specifically with the Horse Racing System in mind. To ensure they comply with industry regulations, the games underwent a rigorous approval process by gaming and racing commissions.
The Brook hires the best in HHR gaming
Ainsworth’s Chief Commercial Officer Deron Hunsberger made the following remark:
“Our Historical Horse Racing System continues to be the industry leader in HHR. Our installations across the country have been extremely successful and it’s exciting to be live in New Hampshire with the Brook.”
The Australian-based company shortly thereafter released its financial update for the start of 2022.
In the first half of the year, the company saw an upturn of 40% in revenue compared to the same period last year, achieving $72.3 million. It stands to reason that this growth has a lot to do with the lucrative partnership deals that Ainsworth clinched towards the end of last year.
One of these partnership deals is with Caesar’s Entertainment in New Jersey. A component of this profitable agreement stipulates that a selection of Ainsworth’s games are shown on a range of Caesar’s platforms, including CaesarsCasino.com, HarrahsCasino.com, and WSOP.com.
Last month, the company launched in Pennsylvania together with The Cordish Companies‘ PlayLive! Casino brand giving players in the Keystone State their first taste of Ainsworth’s digital portfolio of online slots.
HHRs hope to revive interest in horse racing
While the sport of horse racing isn’t dying out, one could argue that it’s currently struggling to survive. The industry has seen a steady decline in popularity over the years, losing up to five billion dollars in 2020.
However, these dwindling numbers don’t necessarily mean that the sport is on its last legs. There are still plenty of people who watch and bet on races. Furthermore, the installation of these imaginative machines at racinos will surely do much to boost interest in the sport again.
Casino Journal named Ainsworth Game Technology’s Historic Horse Racing System one of the Top 20 most innovative gaming technology products in 2019.