New Hampshire Lottery Continues Decades-Long Partnership With Scientific Games

Written By George Myers on June 22, 2021
NH Lottery Scientific Games

New Hampshire’s record-breaking lottery program has announced a contract extension with its game designer.

The extension means that Scientific Games — which manufactures games for the New Hampshire Lottery — will continue its long-standing, profitable relationship with the state for at least the next six years. It also provides performance analytics and software services to the state.

Enhancing its relationship with Scientific Games, which also works with DraftKings, is an unsurprising development for the New Hampshire Lottery, in the midst of its most fruitful year ever.

Now, the two sides hope to grow a program that will clear half-a-billion in sales this fiscal year.

Scientific Games’ ability ‘speaks for itself’

The New Hampshire Lottery and Scientific Games have worked together for decades.

One of their first — and most important — accomplishments took place in 1975, when they combined efforts to produce the country’s first instant scratch game.

Since then, Scientific Games has continued to set the market. In 2014, it produced the country’s first digital instant game. It is now the globe’s biggest creator and manufacturer of instant games and works with states across the nation.

The company’s partnership with New Hampshire has been one of its best.

The state’s scratch offering has since expanded to its current, broad offering, tallying $295 million in retail sales last year. Around 1,250 retailers offer games from the New Hampshire Lottery.

The state says its retail-sales figure is the 10th-best per-capita sales figure in the world, a placement boosted by Scientific Games’ industry-leading status.

“Scientific Games’ track record of developing our instant game category to benefit students in New Hampshire speaks for itself,” said the Lottery’s executive director, Charlie McIntyre, about a portion of the Lottery that represents 65% of annual revenues.

Instant games account for a similar percentage of Scientific Games’ revenue.

Meanwhile, McIntyre said the extension “evolves our instant games relationship to a full category management partnership with technologies and services that will ensure our retailers have an optimal portfolio of games players want to purchase.”

“The state’s decision to extend and enhance our contract with Scientific Games for six years is in the best interest of driving maximum profits for public education in New Hampshire,” he added.

NH Lottery continues growth in a record-breaking year

One-quarter of all Lottery revenue is designated to fund education in the state.

State officials have heavily promoted the Lottery during a fiscal year — which ends June 30 — that has already generated more than $100 million for New Hampshire schools.

“While we celebrate this accomplishment, as we look ahead, the New Hampshire Lottery is well-positioned to continue building on this momentum to benefit the students and teachers of New Hampshire for years and years to come,” noted McIntyre earlier this month.

It is McIntyre’s hope that a continued relationship with Scientific Games will continue to boost those figures.

Some of the scratch games New Hampshire Lottery players will recognize from Scientific Games include 7-11-21 LIVE!, 777, The Big Spin, Granite State Platinum Millions, and many more.

The two sides have partnered to produce thousands of games over the past half century.

“Scientific Games congratulates the New Hampshire Lottery on nearly 50 years of sound business management that has positioned the Lottery at the top of a global industry,” said John Schulz, Senior VP, Lottery Instant Products for Scientific Games.

“Building from a very solid foundation, we look forward to further supporting the Lottery with our advanced SciTrak Ultra technology that powers the SGEP program, and supporting its retailer network with our gem|Intelligence software,” Schulz added.

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